Veronique Bella Designs
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Veronique Bella Designs
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  • About Me
  • Case Studies

Where I Have Been

Remote 11/2022 to present 

  • Defining and communicating the vision for the design system, aligning it with the overall product and business strategy
  • Acting as a liaison between design, development, and business teams, to ensure clear communication and understanding of design system goals
  • Maintaining the design system, by creating/updating documentation for designers and developers
  • Establishing design standards and principles accompanying the design system for scalability, efficiency, and consistency
  • Improve usability and accessibility of components
  • Working with product designers to provide clear feedback on usage, conventions, and patterns
  • Implementing workflows to launch, maintain, and set governance for the design system within UI/UX designers and developer teams.


New York, NY 2/2019 to 9/2022 

  • Certified Product Owner in charge of the development team to improve, enhance, and create user experience across all product offerings. Managing JIRA backlog, and product roadmap. Wrote user stories and acceptance criteria for Agile sprints. 
  • Owned the end-to-end process for solving UX/UI design problems by ideating, conceptualizing, testing, and refining.
  • Designed wireframe flows, mocks, prototypes, and assets to guide engineering through the implementation of
  • Software enhancements
  • Leader of design reviews and guiding the creative process and user flows within the product development team
  • Conducted UX research to perfect the product performance as seen through the lens of the users
  • Implemented best practices for product lead growth toward a goal of a SaaS application and to increase client adaptation.


New York, NY 3/2018 to 2/2019 

  • Designed layouts, components, and elements to implement best practices from a UI/UX perspective
  • Through the development cycle
  • Created detailed interactive wireframes following a user-centered process and adhering to all business requirements
  • Produced software application-specific style guides
  • Ensured designs are aligned with the Fed application brand standards
  • Provided UI developers with the assets for prototype development
  • Provided design quality assurance throughout all development efforts.


Basking Ridge, NJ 7/2016 to 3/2018 

  • Creative Director of the corporate communication website (verizon.com/about)
  • Created new templates and pages on the corporate site
  • Enhanced and built new CMS components for new/existing pages to increase web traffic
  • Agency oversight
  • Managed corporate branding
  • Lead visual production and designer of assets
  • Created JIRA tickets for all front-end design code issues & bugs
  • Oversaw sprint development and bi-weekly code releases.


Basking Ridge, NJ 5/2015 to 7/2016 

  • Created interactive wires and touch gesture documentation for Product Lead Management to ensure all requirements are met
  • Designed high-fidelity comps for end-to-end customer experiences for the mobile app division
  • Presented layouts to key business executives for final approval of application functionalities
  • Facilitated usability research with the UX Research team.


Norwalk, CT 9/2010 to 5/2015 

  • A key leader in the full life cycle of projects from interactive wireframes to high-fidelity comps and user testing, on projects like Lease Quote for Apple Financial Services launched in the U.S. and Europe
  • Researched, strategized, and implemented User Experience best practices on customer and internal-facing projects.


New York, NY 10/2009 to 9/2010 

  • Designed website content pages, email blasts, promotional banners, e-commerce site, and mobile UI interface
  • Responsible for all refresh content for line of business pages, Pay-Per-View events, and Movies On Demand using TWC’s Content Management System
  • Managed all design projects as well as delivered design/technical requirements for all new enhancements to the web development team
  • Owned site branding initiatives, by working hand in hand with the brand marketing team and approving all online brand assets
  • Design supervisor of the Online Editors throughout TWC footprint
  • Supervisor of the design projects for the junior creative staff (designer/copywriter).


Email: veronique7cb@gmail.com

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